Business Proposal for custom shoe store called DECO HEELS Essay

Business Proposal for custom shoe store called DECO HEELS - Essay Example Currently, women are finding it difficult to get shoes of their choice because most of the stores are offering already designed shoes (Shaw and Onkvisit, 2008). Decor Heels will have an unmatched and extensive selection of high heel shoes for women. The model of the business is based on customer selection that will allow customers design their own high heels under the brand name of Decor Heels. Customers will be required to place an order and the company will make an invitation for the design of their selected high heel shoes (Moisander and Valtonen, 2006). The business aims a creating a competitive advantage in the first six months of operation through diverse selection. This will depend on the company’s management team especially the marketing team. It is the expectation of the business to capture at least 20 percent of market share and a profitability of more than $100,000 in the first three years of operation. 1.1 Success Factors There is one main success factor and that i s the ability of the business to enhance satisfaction for high heels among women. The business will achieve this by offering a wide selection of shoes as preferred by customers. 1.2 Business Objectives The objectives of the business are based on the first three years of operation and include: Establishing a retail store based on supplying high shoes that will satisfy customer needs beyond expectations Capturing 20 percent of the market share for female shoes by the unmet need for women to design high heel shoes Establishing a retail business that will grow on its financial performance 2.0 Business Description Decor Heels is a sole proprietorship business based in New York serving the unmet demand for customized high heel female shoes. The business aims at enhancing consumer satisfaction by offering the opportunity for customers to design their own high heel shoes under our brand name Decor Heels. Customers will be submitting their shoe design and the company will be making available the desired designs within a period of two days. Basically, Decor Heels will be keeping close contact with manufacturers and suppliers to ensure that the shoes are made available at the shortest time possible. In order to improve service delivery, the company will establish a total of ten retail stores at strategic locations within New York City and depending on its performance; the business will open more outlets in other cities within the first three years of operation. 3.0 Definition of the market 3.1 Industry Analysis The market for high heels is under the general market for shoes. Decor Heels is targeting the market for high heel shoes which has few market players. The market for high heel shoes is dominated by large departmental stores with other players including shoe-only stores and small retail stores. Departmental stores mainly sell everything with shoes being among their items for sale. They do not put their focus on shoes but all their products on sale. Shoe-only stores as the name suggests specialize in selling shoes only. Small retail stores engage in the sale of female shoes and clothes (Hill, 2011). 3.2 Market Segmentation The general market for female shoes has two population segments including female professionals and housewives. Professionals are defined by their responsibility of working on a full-time basis whereas

What are the effects of sleep deprivation on teenagers Research Paper

What are the effects of sleep deprivation on teenagers - Research Paper Example Teenagers, today indulge in a wide array of activities which may stretch well into the night for example, partying, playing games, online socialising and studying for exams etc. It is recommended that an average teenager needs about 9-9.5 hours of proper sleeps. However, today teenagers barely sleep for the recommended period of time which has negative consequences both on their body functioning and mental health. In fact long term deprivation of sleep may even have serious implications on the health. This has become a matter of concern for parent, educators and researchers who recommend that proper sleep is absolutely essential for both physical and mental growth. Sleep is the period in which the body rests and recovers from the stress it experienced during the day. The body and all its metabolic processes are accustomed to a particular biological clock which is affected severely by sleep deprivation. Several research studies have focused on the association between lack of sleep and hormonal release in the body. Hormones play an important role in the development of the teenagers; however owing to lack of sleep hormonal release is altered which has negative effects on the body mechanism. Researchers have pointed out that sleep restriction alters metabolic and endocrine systems. Hormones that regulate glucose metabolism have been shown to be influenced by changes in sleep patterns. Young adults who are deprived of sleep show increased glucose tolerance, reduction in insulin sensitivity, enhanced cortisol and ghrelin concentration in the evenings and a loss of appetite (Leprult and Cauter, 2010). The altered regulation in glucose metabolism has not only led to an increase in obesity among teenagers but has also led to an increase in Type II diabetes. Lack of sleep also affects immunity of developing teenagers. Sleep deprivation has been associated with increased lymphocyte activity and enhanced levels of Interleukin-1